avery@paper-ecopackaging.com
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avery@paper-ecopackaging.com
+86 180 9206 4152
Online store always open
Why Printed Packaging Matters for Your Brand
Printed packaging is more than just a box or wrapping — it’s your first impression. From custom tissue paper to custom packaging tape, each detail tells your brand story.
In today’s world of e-commerce and social media, beautifully designed, eco-friendly packaging can transform a simple delivery into a memorable unboxing experience.
If you’re just starting out and unsure where to begin — whether you need to create a shipping label, make a shipping label, purchase shipping labels, or find the right custom printed tissue paper, this guide will help you choose the right packaging products, materials, and designs for your brand.
Printed packaging covers a range of customizable items, such as:
Printed tissue paper / Custom tissue paper with logo
Custom packaging tape / Personalized packing tape / Paper box tape
Printed shipping labels
Personalized recycled bags
Sleeve packaging / Box and sleeve sets
Custom gift bags / Customizable gift bags / Custom gift bags with logo
Custom bubble mailers
Each of these items plays a unique role in protecting your products, presenting your brand, and enhancing customer satisfaction.
Light, Luxurious, and Brandable
Custom tissue paper or printed tissue paper is one of the simplest yet most elegant ways to elevate your packaging.
✔ Material & Thickness
Tissue paper is measured in GSM (grams per square meter):
17–25 GSM: thin, lightweight tissue ideal for wrapping delicate items.
30–45 GSM: thicker paper for luxury boxes or heavier products.
Heavier tissue feels more premium, while lighter paper gives an airy, delicate touch.
✔ Size Recommendations
Common sheet sizes include 50×70 cm or 70×100 cm, though you can customize them to fit your boxes or custom gift bags. The right size prevents waste and improves efficiency during packing.
✔ Branding Ideas
Use custom tissue paper with your logo or brand patterns in subtle, repeated prints. For eco-conscious brands, opt for recycled or FSC-certified paper printed with soy-based inks.
Elegant and Reusable
Custom gift bags and personalized gift bags are perfect for boutiques, retail shops, and event gifting. They instantly give your packaging a high-end, professional appearance.
✔ Materials & Sustainability
Kraft paper bags: sturdy, natural look, often recyclable.
Coated paper bags: glossy or matte finish for a refined presentation.
Recycled paper or fabric bags: ideal for eco-friendly and reusable options.
✔ Size & Handles
Choose bag sizes based on your product dimensions — small (20×18×8 cm), medium (30×23×10 cm), or large (40×33×12 cm).
Handle options include ribbon, cotton cord, or flat paper handles, depending on your desired aesthetic.
✔ Branding Options
Add logos, slogans, or metallic foil stamping for a premium finish. Custom gift bags with logo also double as marketing tools when reused by your customers.
Secure and Stylish
Custom packing tape (also called custom printed tape or personalized packing tape) protects your shipment while promoting your brand. It’s a cost-effective way to make your shipping boxes stand out.
✔ Tape Materials & Thickness
Tape strength is measured in mils (1 mil = 0.001 inch):
1.6–1.9 mils: light-duty, for small boxes (< 10 lbs)
2.0–2.5 mils: medium-duty, general e-commerce use
2.6–3.1 mils: heavy-duty, ideal for large cartons
✔ Eco-Friendly Options
Choose paper box tape or water-activated kraft tape instead of plastic. They’re recyclable, strong, and align with sustainability goals.
✔ Printing Ideas
Use bold brand colors or repeating patterns. Custom printed tape makes your box instantly recognizable — even before it’s opened!
Branding Meets Function
Even small details like your printed shipping labels can reinforce your brand.
✔ Label Types
Standard paper labels: cost-effective, good for dry indoor use.
Weatherproof labels: synthetic materials resist water and smudging.
Eco labels: made from recycled or compostable materials.
✔ Size & Adhesive
The typical size is 4×6 inches (10×15 cm) — ideal for shipping boxes or custom bubble mailers. Use strong adhesives that stick well to cardboard, kraft, or coated surfaces.
✔ Bonus Tip
You can create, make, and purchase shipping labels online, then print them on branded material for a professional finish.
Protection with Personality
Custom bubble mailers combine protection and branding in one sleek package. Ideal for shipping small, fragile, or lightweight items like jewelry, skincare, or electronics accessories.
✔ Material Options
Kraft bubble mailers: paper exterior with inner bubble lining.
Poly bubble mailers: lightweight, waterproof, fully printable.
Eco paper mailers: paper-based cushioning for plastic-free shipping.
✔ Printing Options
Print your logo or tagline directly on the mailer’s exterior. This turns a simple envelope into branded advertising on the go.
Sustainable Style
For businesses promoting eco-friendly values, personalized recycled bags are a great choice.
✔ Material Choices
Recycled kraft paper, non-woven fabrics, or RPET (recycled PET bottles). These materials are durable, stylish, and sustainable.
✔ Use Cases
Perfect for stores, trade shows, or giveaways. Add branded tissue paper inside for a cohesive look.
Sleeve packaging or box and sleeve sets are popular for luxury goods such as cosmetics, wine, or jewelry.
✔ Structure
A rigid inner tray slides into an outer printed sleeve — offering premium protection and easy branding space.
✔ Materials
Paperboard (≥ 250 g/m²): lightweight yet sturdy.
Rigid board (1.5–2 mm): for deluxe gift boxes.
Add finishes like foil stamping, embossing, or spot UV to elevate the design.
✔ Eco Tips
Use recycled or FSC-certified paperboard and water-based coatings for a sustainable finish.
If you’re unsure how to begin customizing your packaging, follow these simple steps:
Measure your product’s size, weight, and fragility. This determines if you need a box and sleeve, custom bubble mailer, or gift bag.
Choose based on purpose: Retail display → gift bag or box with sleeve. E-commerce → mailer, shipping label, and printed tape.
Tissue paper: 17–45 GSM Paperboard: 250 g/m² and above Tape: 2–3 mils thick Match durability to your shipping conditions.
Always request physical samples before large orders. Feel the paper weight, test the adhesive, and verify print clarity.
Opt for recycled materials, eco inks, and plastic-free finishes. Communicate this on your packaging to show responsibility.
Incorporate your logo, colors, and slogans across all materials — from custom printed tissue paper to personalized packing tape.
As an environmentally conscious packaging manufacturer, promoting green practices is essential. Here’s how you can guide your clients:
Use FSC-certified or recycled paper for tissue, bags, and boxes.
Replace plastic tape with paper-based custom packaging tape.
Use eco-friendly inks (water-based, soy-based) for printing.
Encourage reuse: custom gift bags and sleeve boxes can be repurposed by customers.
Print recycling symbols and disposal instructions to promote proper waste sorting.
Your customers will appreciate packaging that not only looks beautiful but also supports sustainability.
Great packaging tells a story from the moment it arrives.
Imagine your customer receiving a box sealed with custom printed tape, opening it to find branded tissue paper wrapping their product inside a custom gift bag — all consistent in color, logo, and message.
Each layer builds excitement and reinforces your brand’s identity.
| Product Type | Common Material | Weight / Thickness | Eco-Friendly Option |
|---|---|---|---|
| Tissue Paper | Virgin / Recycled Paper | 17–45 GSM | FSC recycled tissue |
| Gift Bags | Kraft or Coated Paper | 120–250 GSM | Recycled paper bags |
| Packing Tape | Polypropylene / Paper | 1.6–3.1 mils | Water-activated kraft tape |
| Shipping Labels | Paper / Synthetic | 4×6 inches | Recyclable paper labels |
| Bubble Mailers | PE / Paper-based | Varies | Paper bubble mailers |
| Box & Sleeve | Paperboard / Rigid Board | 250 g/m²+ | FSC paperboard |
Printed packaging is your brand’s silent ambassador. It protects your product, expresses your personality, and shapes the customer experience.
From printed tissue paper to custom packaging tape, every material, size, and finish should work together to create a lasting impression — while staying eco-conscious.
Start simple. Maybe begin with custom tissue paper with logo or custom printed tape, and gradually expand to custom gift bags, branded boxes, or sleeve packaging as your brand grows.
Remember: great packaging doesn’t just protect your product — it promotes it.
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